The purpose of this non-for-profit, is to enhance the quality of life in Illinois by connecting the state’s communities and countryside with an interconnected, multi-use public trail network, and by promoting the use of trails for recreation and transportation.
Starting with the identity, we sought a professional, yet fun way to convey the goal of connecting trails across the entire state for everyone's use.
Usage studies served as informational pieces to educate legislators, investors and communities of how trails affect the triple bottom line: economic, environmental and health growth. Other pieces such as newsletters and t-shirts serve to reinforce the brand and bring the messaging to a broader audience.
UBS Asset Management (Americas), Inc. is a full-service asset manager providing investment and subadvisory services to individual investors, financial advisors and institutions in the United States.
We were asked by UBS Hedge Fund Solutions to create a template for their quarterly recap newsletter. In addition, a Liquid Alternatives brochure and presentation were also designed.
Yellow Barn Design is a certified brand partner of UBS.
VILLAGE OF HOMEWOOD
Named one of the top most livable metro-area suburbs in the Midwest, Homewood is a community dedicated to enhancing the lives of residents and committed to the growth of the town.
The initial branding was an update from an existing mark featuring the local skyline landmarks. Marketing materials for development, real estate tools, and forestry are built around this identity.
The shop local and green initiatives mimic the new logo, while special events and programs put on by the Village take on a unique look and feel, highlighting the mood and spirit of the event.
BROTHER RICE HIGH SCHOOL
Brother Rice is a Catholic, all-boys, college prep high school with a rich history of excellent academics and a robust athletic program. We began this relationship by updating both the athletic brand and the school's visual identity. Uniforms, marketing materials and environmental work followed to reinforce the updated brand.
Branding materials for an ultra-marathon. Leveraging the rural mid-western feel, these materials highlighted the route along the historic Hennepin Trail and the beautiful farm country scene along these epic runs, while still being playful and humorous.
Various Financial Companies
Mission Measurement Mission Measurement is the leader in social sector data and insights. They empower influential decision makers with a new generation of research for measuring, predicting and maximizing the return on investment in social outcomes. In this project, massive amounts of data needed to be visually digestible in a one-page format.
Huber Financial Huber Financial is a wealth management firm that focuses on building long-term relationships with their clients. A case study template was developed in coordination with their marketing director and management team.
HOMEWOOD BASEBALL & SOFTBALL LEAGUES
A fun project for a local Babe Ruth organization, included new branding for the league, signage, and uniforms for in-house and travel teams.
ILLINOIS TRAIL CORP
A subsidiary of Trails for Illinois, Illinois Trail Corps leverages national young adult conservation programs and volunteer organizations to give communities a way to build trails with the funding and resources they have on hand. This makes trail building and repair affordable for Illinois and its communities.
The brand reflects the practical, smart, resourceful spirit of the corp. With a nod to regional forestry in the rounded typography, a simple color palette was employed along with straightforward photos to highlight the amazing work these groups accomplish.
A selection of logos for a variety of clients.
Foundation 153's objective was to meet the challenges of funding educational experiences beyond the school district's reach. Since its inception, Foundation 153 has granted over $170,000 to worthy projects proposed by District 153 teachers and administrators.
A sense of playfulness and child-like fun was brought to these pieces, which often started with the creation of an invitation and carried out through signage, programs, tags, etc.
Thomas Photographic is a local, family-oriented photography studio that came to us looking for a redesign of their product offering materials. We helped them convert single card hand-outs into a sophisticated booklet, as well as a redesign of their logo.
Big Marsh is Chicago’s Park No. 564 that has become an eco-recreation area that improves the physical, environmental, and economic health and well-being of the Calumet region.
We were asked to create an invitation for a Big Marsh fundraiser featuring Mayor Rahm Emanuel. An accompanying information book on the project and its history was also designed.
The Cal-Sag Trail is a multi-use path built almost entirely along the banks of the Cal-Sag Channel and Calumet River. Along 26 miles of waterway from Lemont in the west to Burnham in the east, the Cal-Sag Trail will stitch together more than 185,000 people in fourteen communities.
Pieces include informational pamphlets, a legacy appeal booklet and invitations to fundraising events.
A collection of invitations done for family and friends.